Simple, smart self-care for modern men.

Co-Founded by Karamo Brown from Netflix's Queer Eye, Mantl is a skincare brand for the modern man. We partnered with their founders from the beginning, designing every touch point and developing a robust e-commerce website with subscription functionality. After launch, we doubled as Mantl's in-house design team, designing everything from e-mails, packing slips, Amazon shop pages, and more.

BRAND IDENTITY
ILLUSTRATION
COLLATERAL
SOCIAL MEDIA
INFORMATION ARCHITECTURE
WEB DESIGN
WEB DEVELOPMENT

Logo System

Mantl's wordmark consists of a custom strong, bold, serif wordmark. Their mark is a saffron-yellow half dome that both represents a bald(ing) head, and a rising sun that represents confidence, acceptance, and spirit.

Color Palette

Mantl's primary color palette consists of a masculine, neutral palette of grey and cream with deep, muted green accents for depth. Mantl's secondary palette which is used for social media, illustrations, and blog posts is an autumnal palette of warm reds, oranges, and blues to add vibrancy to the brand and to aid with storytelling.