Manufacturing solutions for creatives.

Otabo is a full-service footwear and apparel manufacturing company with a wide array of services. They came to us in 2019 to both elevate their look and to redesign and restructure their website. Our solution centered around adding elegance and warmth to the brand to support their new strategy, while taking inspiration from machines and making the digital expression of the brand feel more tactile. In practice, we simplified their website with a new emphasis on their sales funnel, increasing the quality of inquiries they received.

BRAND IDENTITY
ILLUSTRATION
COLLATERAL
SOCIAL MEDIA
INFORMATION ARCHITECTURE
WEB DESIGN
WEB DEVELOPMENT
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Color Palette

Otabo's color palette is comprised of a tonal palette of neutrals with a pop of orange. The neutrals add elegance and warmth to what is usually a cold and unapproachable industry. Otabo's orange is used to inject energy and vibrancy to the brand.

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Illustrations

Otabo's offerings are expansive so we created illustrations to both help communicate their services and to break up their text-heavy website.

The illustration style is simple and geometric with repeating patterns that harken back to textiles. We added subtle imperfections and texture to the edges to hint at something more analog.

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Photography

We brought on that extremely talented duo of HMVD Studios to create custom photography for the site. The creative direction centered around showing materials and the process of making shoes in an artistic way.

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Interactive

For interactive, we rethought the structure and design of their website, clearly separating their different services while maintaining and integrating legacy content.

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